by eric / in Finesse and Refine
For those who appreciate the attention to detail, the level of presentation on the Mazda Furai is unmatched. Color choice, finish, and seamless integration are the challenges designers face with any production undertaking. The final Furai livery came to life with vibrant gloss red diamond patterns against a luster space gray canvas. Plus, we surrounded select red highlights with darker metallic shades of gray for additional contrast. The final results afforded viewers a complete front to back experience of subtle color placements that kept true to Mazda Racing heritage while hinting at the future design body lines that would unfold in preceding consumer vehicles.
Details matter to us. While every company has its own unique core competency, we embrace the harmonious relationship between materials and textures and the visual effect that harmony has on a larger audience. Seamless integration with unmatched detail work is where we thrive. As Charles Eames put it best, "The details are not the details; they make the design."
Contact our office to inquire how our attention to detail can be of service to your current project.
by eric / in Live It
Living your company culture to its limit is best illustrated here. Incorporating a standout color such as an orange is a visually striking element as well as a functional one. Imagine walking down the orange path through an office hallway and into a meeting room that was divided by a matching orange entry door. As you open the door, the orange path continues down to a meeting area. The encounter is synonymous with unforgettable.
You cannot truly communicate your brand, yourself or your company culture without immersing your environment with every ounce of your values. "Live It" translates into everything you do including how you organize your workspace to what shoes you wear that day to what words you speak - It's holistic.
Evosport MB CLK63 AMG
by eric / in Design Timelessness
Creating a livery from scratch means looking deep into the culture of a company and formulating a concise message that will resonate with those who would interact with it. This process has little to do with the latest design trends and more with understanding the materials and methods the world of vinyl and design has to offer. For the Evosport project, G1 Design started with a clean sheet of paper with regards to current company branding, the vehicle marque being represented as well as additional sponsors who would align with the racing effort. The result affords a recognizable livery for Mercedes fans, dealerships, and potential aftermarket partners.
"Design Timelessness" is G1 Design's core value #3. Our approach to the creative approach affords our customers the experience of a look and theme that will live on long after flashy trends lose their appeal and effectiveness. It is our commitment and promise to utilize timeless design practices to ensure advertising dollars spent on liveries, and other vinyl experiences continue to impress your audience for years to come. Schedule a design consultation with G1 to discuss the parameters of your next vehicle livery project.
Featured Case Study Projects
How does the G1 core value system make its way into what we do? Below are examples of G1 Design taking a different approach. Many of our flagship projects cannot be advertised due to Non-disclosure and trade-secret agreement contracts. For further questions regarding our additional sample work, our track record, or other interests feel free to connect with our office or reach out to us on our contact form. We look forward to hearing from you.
FINESSE and REFINE
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