G1 Design Less is More
Ludwig Mies – Less is More
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Core Value #4: Less is More
Ludwig Mies van der Rohe was a renowned German-American architect. Along with Le Corbusier, Walter Gropius and Frank Lloyd Wright, he is widely regarded as one of the pioneers of modernist architecture. As a director of the Bauhaus, a school of modern architecture, Mies sought to establish a style stated with natural materials, minimalism, and simplicity.
"Just because you can, it doesn't mean you should. "
There's an overwhelming drive in the world of decorative vinyl to utilize every color offered. To smear a sea of effects onto a given canvas to create a shocking experience for the eye. Top-level designers understand that creating an unprecedented visual experience is always the target. But this doesn't mean splashing every possible color onto the "canvas." Usually, the opposite is the case. Most often, more can be said with much less.
Contrary to popular belief, it takes far more effort to streamline a design or customer experience than it does to employ a shot-gun approach trying every effect possible. If your project involves making an impression on your audience in a manner that leaves no room for interpretation, there is only one company you can turn to to achieve this. Let our experienced designer's approach to create an impact that screams your vision but doesn't destroy the eardrums of those who would listen to it.
Featured Case Study Projects
How does the G1 core value system make its way into what we do? Below are examples of G1 Design taking a different approach. Many of our flagship projects cannot be advertised due to Non-disclosure and trade-secret agreement contracts. For further questions regarding our additional sample work, our track record, or other interests feel free to connect with our office or reach out to us on our contact form. We look forward to hearing from you.
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